THE EDGE CLUB

[ THE BLACK:BOOK ]

PERSONALIZED LEVEL OF CONSULTING.


THE EDGE CLUB. THE ROAMING POWER TRIBE FROM  SILICON VALLEY

THE ABSOLUTE SHELTER

THE ST.BARTH BASED TRIBE OF CONTEMPORARY PIRATES WANTED TO CREATE A NETWORK THAT STRESSES THE IMPORTANCE OF STRATEGIC CONNECTIONS WHEN YOU TRAVEL AND JUST HOW IMPORTANT IT IS TO FIND INSPIRATION IN YOUR SURROUNDINGS. OSCAR STRATEGY IS BRINGING A NEW SENSE OF WONDER AND MEANING TO TRAVELLING AND THE ROAMING POWER TRIBE. FOUNDER FRANK MARCH ABOUT THE INSPIRATION FOR THE NETWORK.

HOW DO YOU FIND THESE SPECTACULAR UNDER-THE-RADAR SPACES AND ABSOLUTE SHELTERS? 

THROUGH PERSONAL CONNECTION WITH THE OWNERS, WE TRY TO TELL THEIR STORY AND TRANSMIT THE ABSOLUTE EXPERIENCE OF THE SHELTER.   WE FOUND THESE VERY SPECIAL PROPERTIES BY GLOBETROTTING FOR MANY YEARS. TODAY WE HAVE CURATORS SCOUTING AND SELECTING PROPERTIES FOR OUR NETWORK, AND OWNERS ARE APPROACHING US. WE ONLY ACCEPT A SMALL PERCENTAGE OF THEM IN ORDER TO KEEP OUR COLLECTION TO THE ABSOLUTE STANDARD.

WE FIND YOUR PHILOSOPHY REFRESHING.  YOU EXPLAIN THAT IT IS ABOUT GAINING NEW PERSPECTIVES:  "...NOT JUST GEOGRAPHICALLY, BUT BEYOND THE OBVIOUS, THE PREDICTABLE, THE EXPECTED. IT’S ABOUT GAINING NEW PERSPECTIVES ON REGIONS, CULTURES AND PLACES OF INCREDIBLE BEAUTY."  IN YOUR OPINION, WHAT IS IT ABOUT ONE'S SURROUNDINGS THAT TRANSCENDS AN EXPERIENCE TO ANOTHER LEVEL? 

ABSOLUTELY, I BELIEVE IT IS ABOUT GAINING NEW PERSPECTIVES. WE ARE ALL IMMERSED IN OUR DAY-TO-DAY LIVES, THE USUAL, THE FAMILIAR – IT IS HARD TO BREAK OUT OF THE ROUTINE. IT REQUIRES TIME AND EFFORT TO CREATE A TRULY INSPIRING SPACE.  AND THAT IS WHAT ALL OF THE OWNERS OF THE PROPERTIES WE HAVE LISTED, HAVE DONE. THEY HAVE INVESTED A LOT OF TIME AND EFFORT INTO CREATING A VERY PERSONAL SPACE – OFTEN A REFLECTION OF THEIR OWN CHARACTER. THE OWNER OF CASA DE MADRID PUT IT THIS WAY:  “THE DECORATION OF EACH ROOM IS VERY DIFFERENT YET ON THE WHOLE, WHEN YOU WALK THROUGH THE HOUSE, YOU CAN FEEL THE HARMONY. IT IS LIKE THE SAME PERSON WITH A DIFFERENT SENSE OF HUMOUR. IT’S MY PERSONALITY, FROM ONE DAY TO ANOTHER, AND THAT’S CARRIED OVER INTO THE ROOMS THEMSELVES.”

GUESTS APPRECIATE THAT. PEOPLE WHO USE OUR NETWORK REGARD THE ABSOLUTE SHELTER AS A MEANINGFUL PART OF THEIR TRAVEL EXPERIENCE. THEY ARE LOOKING BEYOND THE OBVIOUS, PREDICTABLE AND STANDARD HOTEL YOU FIND IN EVERY CORNER OF THE WORLD. BECAUSE BEING IN BEAUTIFUL SURROUNDINGS HELPS RECHARGE THE BATTERIES.  SO, PEOPLE DO LOVE BEAUTIFUL AND FUNCTIONAL THINGS. BUT WE ARE SIMPLY OVERWHELMED WITH IMPRESSIONS, EVERYTHING IS CONSTANTLY CHANGING. IT IS DIFFICULT TO FIND A CALMING AND SOOTHING SPOT, TO FIND THE TIME TO APPRECIATE SOMETHING BEAUTIFUL AND BE INSPIRED BY IT.  WILBER DAS, CREATIVE DIRECTOR OF DIESEL AND THE OWNER OF THE UXUA CASA HOTEL, IS A VERY GOOD EXAMPLE. THE FASHION INDUSTRY IS CONSTANTLY CHANGING, THINGS DON’T LAST. THE UXUA CASA HOTEL WAS A REACTION TO THAT, A LONGING TO CREATE SOMETHING THAT LASTS.

 IT IS ALSO ABOUT GIVING BACK. YOU CALL IT A ''A GOOD ACT'' 

THIS IS SOMETHING THAT THE OWNERS HAVE PLANNED TO ROLL OUT IN THEIR NEXT “PHASE”.   MORE TO COME IN THE NEAR FUTURE! OSCAR'S STRATEGY IS ALL ABOUT FINDING AMAZING PLACES TO STAY AND DISCOVER ABSOLUTE LOCATIONS. IN ORDER TO PUT SOME GREATER MEANING INTO THE ENJOYMENT OF THESE LUXURIES AND TO BE ABLE TO GIVE SOMETHING BACK, WE HAVE DECIDED TO OPERATE OSCAR AS A SOCIAL MISSION. IN THE FUTURE WE WILL USE PROFITS GENERATED TO SUPPORT THOSE WHO ARE LESS FORTUNATE. WE DON’T WANT TO SIMPLY GIVE AWAY THE MONEY TO A CHARITY, THOUGH. WE WANT TO PUT IT TO A BETTER AND MORE IMMEDIATE USE. WE ARE ALREADY THINKING ABOUT SOME IDEAS AND PROJECTS BUT NONE OF THEM ARE CONFIRMED YET. IT IS INCORPORATED INTO OUR PHASE TWO AND IS STILL SOME TIME AWAY.