JEANS MADE RENZO RICH. SO WHAT IS THE HARD-PARTYING, TRASH TALKING BILLIONAIRE BAD BOY DOING WITH ARTY, CEREBRAL BANDS LIKE MARGIELA, VICTOR & ROLF AND HIP HOTELS?
Given that it now has homeware, wine and its own island (well, according to the ad campaign at least), you'd almost be forgiven for forgetting about denim turned lifestyle brand Diesel's premium expression, Black Gold. But you shouldn't. Showcased in Milan last month, the Black Gold spring/summer 2012 collection is themed around "modern nomadism". Rough translation: carefree, free-roaming clothes that will take you anywhere you want to go. GQ.com recently caught up with Diesel founder Renzo Rosso to ask him about summer style, summer drinks and superheroes...
GQ.com: The inspiration for the collection was "modern nomadism"...
Renzo Rosso: It's inspired by a life of constant movement across situations and frontiers. The spring/summer 2012 collection dives deeper into the brand's DNA, expressing the nomad soul of the Diesel Black Gold man: this season, the sea is his natural habitat.
What do Italian men get right about style?
Italian men are all about a light blue shirt and navy blue pullover. I don't think they are huge trendsetters.
Where should we go next time we're in Milan?
Go to Frank for an aperitivo - or after dinner.
What's your top summer style tip?
Sailing shoes and Bermuda shorts.
What's your favourite summer holiday destination and why?
Greek islands - very quiet and different from our chaotic Sardinia.
What do you always pack in your luggage and why?
Jeans - they represent the maximum comfort.
What's your take on mankles?
It's really cool now, above all if you wear them with low leather shoes.
What's your favourite summer drink and why?
Spritz - it's a Italian classic
We enjoyed our Diesel wine, thank you. Any more plans to diversify?
We would love to continue investing in the home collection...
Diesel has always championed new music. What's your favourite album of the year so far?
Ora, the last album of Italian singer Jovanotti. I went to one of his concerts recently and I have to say he is a very expressive person with a unique energy.