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THE IDEA HAD A STONE

AT THE LEGENDARY 'LA COLOMBE D'OR' IN SAINT-PAUL-DE-VENCE MICK MARCH MET THE ROLLING STONES. STONE BILL WYMAN HAD AN IDEA: LET'S CREATE A PEER TO PEER NETWORK AND SHARE ABSOLUTE PRIVATE EXPERIENCES. THE VERY PRIVATE NETWORK FOR ‘CONTEMPORARY PIRATES’ WAS BORN. THE ACCESS-CODE OF THE NETWORK BECAME THE MUST-HAVE PASSWORD FOR HOLLYWOOD’S PEAK PERFORMERS, THGE SILICON VALLEY BIG MINDS AND THE NEXT URBAN POWER TRIBES. 

FOLLOW THE FOOT PRINTS OF KATE MOSS, LEO DI CAPRIO, RICHARD GERE, GISELE BÜNDCHEN, LAPO ELKANN, DIANE PICASSO, MARC JACOBS, DASHA ZHUKOVA, NICOLAS BERGGRUEN, LARRY GAGOSIAN, VITO SCHNABEL, PIERRE CASIRAGHI, BEATRICE BORROMEO , IVANKA TRUMP, ANTOINE ARNAULT ALEX FLICK, KATHLEEN KICK KENNEDY GEORGINA BLOOMBERG LAPO ELKANN MARGHERITA MACCAPANI MISSONI ELISABETH VON THURN UND TAXIS BIANCA BRANDOLINI D’ADDA JOSEPHINE + DASH ZHUKOVA GARAGE ANDREA CASIRAGHI TATIANA SANTO DOMINGO ARMANDA HEARST ALEJANDRO SANTO DOMINGO JARED KUSHNER NICOLAS BERGGRUEN, JACK DORSEY, TNT AKA PRINCESS THURN UND TAXIS.


CATCH 22 BESTSELLER AUTHOR JOSEPH HELLER+ THE 100 WORLD FOUNDER FRANK MONFORT

CATCH 22 BESTSELLER AUTHOR JOSEPH HELLER+ THE 100 WORLD FOUNDER FRANK MONFORT

TWITTER + FACEBOOK OVERLOAD YOUR BRAIN. THE WORLD WIDE WEB IS A TSUNAMI WITH BILLIONS OF CLUSTER INFORMATION. THE FUTURE NETWORK WILL PRODUCE CURATED INTELLIGENCE FOR A VERY SMALL TRIBE OF PEAK PERFORMERS AND INFLUENCERS.

I predict that the most influential users will move toward more exclusive networks where the social graph is still meaningful, or more likely to exclusive networks with an interest-based segmentation. This will signal a movement away from the model of consuming all information from several networks in lieu of consuming only the most relevant information from a curated network’


the edge club

TO ARRIVE AT THE EDGE OF THE WORLD’S KNOWLEDGE, SEEK OUT THE MOST COMPLEX AND SOPHISTICATED MINDS, PUT THEM IN A ROOM TOGETHER, AND HAVE THEM ASK EACH OTHER THE QUESTIONS THEY ARE ASKING THEMSELVES. THE EDGE IS THE ABSOLUTE CLUB OF BRIGHT MINDS.


FRANK Monfort / FOUNDER 'A COOL WORLD' / THE NEXT COMMUNICATION NETWORK FOR THE VERY FEW

FRANK Monfort / FOUNDER 'A COOL WORLD' / THE NEXT COMMUNICATION NETWORK FOR THE VERY FEW

FOUNDER FRANK MARCH ABOUT THE STRATEGY FOR THE NETWORK ‘THE 100 WORLD’

WHO HAD THE IDEA?

THE IDEA HAD A ROLLING STONE. AT THE LEGENDARY BAR OF ‘LA COLOMB D’OR’ IN THE FRENCH RIVIERA VILLAGE SAINT-PAUL-DE-VENCE STONE BILL WYMAN SEARCHED FOR A VERY PRIVÉ NETWORK FOR COOL MINDS ON THE MOVE. ‘LET’S FIND COOL PLACES UNDER-THE-RADAR FOR BRIGHT MINDS WHO WANT TO DISCONNECT FROM THE RED CARPET TRIBE. THE TARGET: SIMPLICITY WITH A TOUCH OF GENIALITY CREATED BY A GREAT MIND WITH A BIG IDEA.

HOW DO YOU FIND THESE SPECTACULAR UNDER-THE-RADAR SPACES AND ABSOLUTE SHELTERS? 

THROUGH PERSONAL CONNECTION WITH THE OWNERS, WE TRY TO TELL THEIR STORY AND TRANSMIT THE ABSOLUTE EXPERIENCE OF THE SHELTER.   WE FOUND THESE VERY SPECIAL HABITATS BY GLOBETROTTING FOR MANY YEARS. TODAY WE HAVE CURATORS SCOUTING AND SELECTING VERY SPECIAL PLACES FOR OUR NETWORK. OWNERS ARE APPROACHING US BUT WE ONLY ACCEPT A SMALL PERCENTAGE OF THEM IN ORDER TO KEEP OUR COLLECTION TO THE ABSOLUTE STANDARD.

YOU EXPLAIN THAT IT IS ABOUT GAINING NEW PERSPECTIVES.

NOT JUST GEOGRAPHICALLY, BUT BEYOND THE OBVIOUS, THE PREDICTABLE, THE EXPECTED. IT’S ABOUT GAINING NEW PERSPECTIVES ON REGIONS, CULTURES AND PLACES OF INCREDIBLE BEAUTY.  

IN YOUR OPINION, WHAT IS IT ABOUT ONE'S SURROUNDINGS THAT TRANSCENDS AN EXPERIENCE TO ANOTHER LEVEL? 

ABSOLUTELY, I BELIEVE IT IS ABOUT GAINING NEW PERSPECTIVES. WE ARE ALL IMMERSED IN OUR DAY-TO-DAY LIVES, THE USUAL, THE FAMILIAR – IT IS HARD TO BREAK OUT OF THE ROUTINE. IT REQUIRES TIME AND EFFORT TO CREATE A TRULY INSPIRING SPACE.  AND THAT IS WHAT ALL OF THE OWNERS OF THE PLACES WE HAVE COLLECTED, HAVE DONE. THEY HAVE INVESTED A LOT OF TIME AND EFFORT INTO CREATING A VERY PERSONAL SPACE – OFTEN A REFLECTION OF THEIR OWN CHARACTER.

CASA DE MADRID

CASA DE MADRID

THE OWNER OF CASA DE MADRID PUT IT THIS WAY:  “THE DECORATION OF EACH ROOM IS VERY DIFFERENT YET ON THE WHOLE, WHEN YOU WALK THROUGH THE HOUSE, YOU CAN FEEL THE HARMONY. IT IS LIKE THE SAME PERSON WITH A DIFFERENT SENSE OF HUMOUR. IT’S MY PERSONALITY, FROM ONE DAY TO ANOTHER, AND THAT’S CARRIED OVER INTO THE ROOMS THEMSELVES.”

GUESTS APPRECIATE THAT. PEOPLE WHO USE OUR NETWORK REGARD THE ABSOLUTE SHELTER AS A MEANINGFUL PART OF THEIR TRAVEL EXPERIENCE. THEY ARE LOOKING BEYOND THE OBVIOUS, PREDICTABLE AND STANDARD HOTEL YOU FIND IN EVERY CORNER OF THE WORLD. BECAUSE BEING IN BEAUTIFUL SURROUNDINGS HELPS RECHARGE THE BATTERIES.  SO, PEOPLE DO LOVE BEAUTIFUL AND FUNCTIONAL THINGS. BUT WE ARE SIMPLY OVERWHELMED WITH IMPRESSIONS, EVERYTHING IS CONSTANTLY CHANGING. IT IS DIFFICULT TO FIND A CALMING AND SOOTHING SPOT, TO FIND THE TIME TO APPRECIATE SOMETHING BEAUTIFUL AND BE INSPIRED BY IT WILBER DAS, CREATIVE DIRECTOR OF DIESEL AND THE OWNER OF THE UXUA CASA HOTEL, IS A VERY GOOD EXAMPLE. THE FASHION INDUSTRY IS CONSTANTLY CHANGING, THINGS DON’T LAST. THE UXUA CASA HOTEL WAS A REACTION TO THAT, A LONGING TO CREATE SOMETHING THAT LASTS.

 IT IS ALSO ABOUT GIVING BACK. YOU CALL IT A ''A GOOD ACT'' 

THIS IS SOMETHING THAT WE HAVE PLANNED TO ROLL OUT IN THE NEXT “PHASE”.   MORE TO COME IN THE NEAR FUTURE! THE 100.WORLD STRATEGY IS ALL ABOUT FINDING AMAZING PLACES TO STAY AND DISCOVER ABSOLUTE LOCATIONS. IN ORDER TO PUT SOME GREATER MEANING INTO THE ENJOYMENT OF THESE LUXURIES AND TO BE ABLE TO GIVE SOMETHING BACK, WE HAVE DECIDED TO OPERATE OSCAR AS A SOCIAL MISSION. IN THE FUTURE WE WILL USE PROFITS GENERATED TO SUPPORT THOSE WHO ARE LESS FORTUNATE. WE DON’T WANT TO SIMPLY GIVE AWAY THE MONEY TO A CHARITY, THOUGH. WE WANT TO PUT IT TO A BETTER AND MORE IMMEDIATE USE. WE ARE ALREADY THINKING ABOUT SOME IDEAS AND PROJECTS BUT NONE OF THEM ARE CONFIRMED YET. IT IS INCORPORATED INTO OUR PHASE TWO AND IS STILL SOME TIME AWAY.


THE LIST

DASHA ZHUKOVA & DAVID BAILEY

DASHA ZHUKOVA & DAVID BAILEY

'I'M FASCINATED BY INTELLIGENT, BRILLIANT SLOGANS THAT CAN TELL A STORY IN 30 SECONDS.' KARL LAGERFELD

CARINE ROITFELD PRINZESSIN ELISABETH THURN UND TAXIS CHARLOTTE CASIRAGHI JULIA RESTOIN- ROITFELD DASHA ZHUKOVA ANDRE BALAZS DAPHNE GUINNESS ANDRE S. PAUL SEVIGNY EUGENIE NIARCHOS LILY DONALDSON FRANCESCA VERSACE VALENTINA MENICHETTI FABIEN BARON ORATO LILY ALLEN LIKKE LY TERRY RICHARDSON CHARLOTTE GAINSBOURG LINDSAY LOHAN BETH DITTO STEVEN KLEIN LAPO ELKANN IGORE DEWEY KATY PERRY ALICE DELLAL GIAMBATTISTA VALLI FRANCESCO CLEMENTE JAKE VLADIMIR RESTOIN-ROITFELD ANDY VALMORBIDA RICHARD HAMBLETON NICOLAS RACHLINE RFRANCA SOZZANIANDREAS GURSKYSEAN LENNONADI GILKEMP MUHLMARC JACOBSSTEFANO PILATILARRY GAGOSIANSHALA MONROQUEKATE MULLEAVYTAVIEMMA WATSONALEX CHUNG ALEXANDER WANGAGYNESS DEYNLORENZO MARTONEDIANA WIDMAIER- PICASSOPETER MARINODREE HEMINGWAYLEIGH LEZARDJADE JEGGERLYLE MALTZMARC NEWSONCHARLOTTE STOCKDALEPEACHES GELDORFGIANCARLO GIAMMETTIALEXANDER DELLALCHARLOTTE DELLALOLYMPIA SCARRYLOU DOLLIOUTOM FORD PENELOPE CRUZGISELE BÜNDCHENCHLOE SEVIGNYBJÖRKLIKKE LIJOURDAN DUNNDAISY LOWEEVA CHOWABY ROSENSAMANTHA BOARDMAN ROSEN ALBERTO MUGRABIJOHN MCENROEPETER BRANDTJACQUELINE SCHNABELANDRE BALAZSSANTE D’ORAZIOFABIEN BARONCHRISTOPHER BOLLEN (INTERVIEW)STAVROS NIARCHOS + ALEX DELLAL + VITO SCHNABELMAYA VON SCHÖNBURGMICK FLICKELISABETH VON THURN UND TAXIS LENNY KRAVITZBONOLEO DI CAPRIOJOHNNY DEPPALEX DELLALALICE DELLALFABIEN BARONBARON & BARON BRITTON T BRITTONCLAES BRITTON BARON BRITTON T BRITTON CLAES BRITTON PATRICK SOMMERLATH NOPPE LEWENHAUPT PIERRE CASIRAGHI EUGENIE NIARCHOSSTAVROS NAIRCHOS IIIELECTRA NIARCHOSTHEO NIARCHOSNICOLAS S. NIARCHOSLEX NIARCHOSINES NIARCHOSTATIANA SANTO DOMINGOBETTINA SANTO DOMINGOCAROLINA SANTO DOMINGOPIERRE CASIRAGHIEUGENIE NIARCHOSSTAVROS NIARCHOS IIIELECTRA NIARCHOSINES NIARCHOSTATIANA SANTO DOMINGOJULIO SANTO DOMINGOBETTINA SANTO DOMINGOCAROLINA SANTO DOMINGO ALEXIA NIEDZIELSKIBEATRIC BORROMEODARIA DASHA ZHUKOVAOLYMPIA SCARRYCAMILLA AL FAYEDM MARGHERITA MISSONIFRANCESCA VERSACEHENRY EARL OF ARUNDELPRINCE ALBERT OF MONACOLEO DI CAPRIOHELENA CHRISTENSENDAVID DE ROTHSCHILDRICHARD BRANSONDONNA KARANSTINGVAL KILMERCARLA BRUNIVINCENT CASSELCLEMENCE POESYJACQUES DOILLONCLEMENTINE BEAUGRANDLUDIVINE SAGNIERGUILLAUME CANETMARINA HANDS BENJAMIN BIOLAYEVA GREENAURIEL SCHMIDTJUSTIN THEROUXLEIGH LEZARKVICTOR DEMARCHELIER STEFANO PILATILEO DI CAPRIOCHARLOTTE CASIRAGHIALEX DELLALDAVID LAURENCARINE ROITFELDANTOINE ARNAULTANDRE BALAZSDELPHINE ARNAULTLAPO ELKANNJULIAN SCHNABELPHILIPPE STARCKANDRE SARAIVAMARC JACOBSNICOLAS GHESQUIERESSAM KELLERTHIERRY COSTESMARC NEWSONSOPHIE CALLESEAN LENNONVANESSA TRAINA VLADIMIR RESTOIN-ROITFELDCAMILLA AL FAYEDCHARLOTTE DE LA FALAISEANDREA CASIEVA HERZIGOVAEUGENIA NIARCHOSOLYMPIA SCARRYCARINE ROITFELDGIAMBATTISTA VALLIHEDI SLIMANEJESSICA STAM MARY KATE OLSEN,JULIETTE LEWISMENA SUVARIANDREA CASIRAGHILILY DONALDSONJULIA RESTOIN- ROITFELD CHRISTOPHER BAILEY KATE MOSSISABELI FONTANALIV TAYLORKATE HUDSONMISCHA BARTONSAM RILEYJUSTIN TIMBERLAKEJOHNNY DEPPRICARDO TISCILARA STONEALEXANDER WANGRENZO ROSSOMICHAEL STIPELAUREN SANTO DOMINGOTERR RICHARDON DEREK BLASBERGALEX CALDERWOOD ACEMARGHERITA MISSONILEO FITZPATRICK DREE HEMINGWAY JAMES LIMA, DIRECTORNOOR FARES (N.OOR)BIANCA BRANDOLINI D’ADDAREBECCA DE RAVENELLADY ELOISE ANSONTHE HONORABLE MARY OLIVIA CHARTERISGABRIELECORTO MOLTEDOALICE BAMFORDTHE HONORABLE SOPHIA FERMOR- HESKETHHARRY MORTONBADR JAFARDASHA ZHUKOVAALEXANDER FLICKSOFIA BARCLAYANDREA CASIRAGHITATIANA SANTO DOMINGOJOSEPHINE DE LA BAUMEOLYMPIA SCARRYALEXIA NIEDZIELSKIMARGHERITA MACCAPANI MISSONIDANTE, CARLO + DOMINIC MONDAVIKATHLEEN ‘KICK’ KENNEDYAMANDA MONDAVIKATHLEEN ‘KICK’ KENNEDYAMANDA HEARSTANTOINE ARNAULTIVANKA TRUMPJARED KUSHNERTYRONE WOODPRINCESS MADELEINE OF SWEDENGEORGINA BLOOMBERGALEJANDRO SANTO DOMINGOHAYLEY BLOOMINGDALECOUNT GIAN LUCA PASSI DE PREPOSULOJOSEPHINE + ALEXANDRE DE LA BAUMEANDREA STEFANOWICZ SABRIERJULIO MARIO SANTO DOMINGO IIILORD EDWARD SPENCER-CHURCHILLPRINCESS ELISABETH VON THURN UND TAXISCHARLOTTE CASIRAGHIALEXANDER DELLAL HUGO STENBECK JOHAN STENMAN EVA BONNIER PATRICK SOMMERLATH CARINE ROITFELD PRINZESSIN ELISABETH THURN UND TAXIS CHARLOTTE CASIRAGHI JULIA RESTOIN-ROITFELD DASHA ZHUKOVA ANDRE BALAZS DAPHNE GUINNESS ANDRE S. PAUL SEVIGNY EUGENIE NIARCHOS LILY DONALDSON FRANCESCA VERSACE VALENTINA MENICHETTI FABIEN BARON ORATO LILY ALLEN LIKKE LY TERRY RICHARDSON CHARLOTTE GAINSBOURG LINDSAY LOHANBETH DITTOSTEVEN KLEINLAPO ELKANNIGORE DEWEYKATY PERRYALICE DELLALGIAMBATTISTA VALLIFRANCESCO CLEMENTETHADDAEUS ROPACJAKE DAVIESDAPHNE GUINNESSTERRY RICHARDSONVLADIMIR RESTOIN-ROITFELDANDY VALMORBIDARICHARD HAMBLETONRUPERT MURDOCHNICOLAS RACHLINEROBERT DE NIROANNA WINTOURFRANCA SOZZANIANDREAS GURSKYSEAN LENNONADI GILKEMP MUHLMARC JACOBSSTEFANO PILATILARRY GAGOSIANSHALA MONROQUEKATE MULLEAVYTAVIEMMA WATSONALEX CHUNGALEXANDER WANGAGYNESS DEYNLORENZO MARTONEDIANA WIDMAIER- PICASSOPETER MARINODREE HEMINGWAYLEIGH LEZARDJADE JEGGERLYLE MALTZMARC NEWSONCHARLOTTE STOCKDALEPEACHES GELDORFGIANCARLO GIAMMETTIALEXANDER DELLALCHARLOTTE DELLALOLYMPIA SCARRYLOU DOLLIOUTOM FORD PENELOPE CRUZGISELE BÜNDCHENCHLOE SEVIGNYBJÖRKLIKKE LIJOURDAN DUNNDAISY LOWEEVA CHOWABY ROSENSAMANTHA BOARDMAN ROSENALBERTO MUGRABIJOHN MCENROEPETER BRANDTJACQUELINE SCHNABELANDRE BALAZSSANTE D’ORAZIOFABIEN BARONCHRISTOPHER BOLLEN (INTERVIEW)STAVROS NIARCHOS + ALEX DELLAL + VITO SCHNABELMAYA VON SCHÖNBURGMICK FLICKELISABETH VON THURN UND TAXIS LENNY KRAVITZBONOLEO DI CAPRIOJOHNNY DEPPALEX DELLALALICE DELLALFABIEN BARONBARON & BARON BRITTON T BRITTONCLAES BRITTONPATRICK SOMMERLATHNOPPE LEWENHAUPTPIERRE CASIRAGHIEUGENIE NIARCHOSSTAVROS NAIRCHOS IIIELECTRA NIARCHOSTHEO NIARCHOSNICOLAS S. NIARCHOSLEX NIARCHOSINES NIARCHOSTATIANA SANTO DOMINGOBETTINA SANTO DOMINGOCAROLINA SANTO DOMINGOPIERRE CASIRAGHIEUGENIE NIARCHOSSTAVROS NIARCHOS IIIELECTRA NIARCHOSINES NIARCHOSTATIANA SANTO DOMINGOJULIO SANTO NIARCHOSTATIANA SANTO DOMINGOJULIO SANTO DOMINGOBETTINA SANTO DOMINGOCAROLINA SANTO DOMINGOALEXIA NIEDZIELSKIBEATRIC BORROMEODARIA DASHA ZHUKOVAOLYMPIA SCARRYCAMILLA AL FAYEDM MARGHERITA MISSONIFRANCESCA VERSACEHENRY EARL OF ARUNDELPRINCE ALBERT OF MONACOLEO DI CAPRIOHELENA CHRISTENSENDAVID DE ROTHSCHILDRICHARD BRANSONDONNA KARANSTINGVAL KILMERCARLA BRUNIVINCENT CASSELCLEMENCE POESYJACQUES DOILLONCLEMENTINE BEAUGRANDLUDIVINE SAGNIERGUILLAUME CANETMARINA HANDSBENJAMIN BIOLAYEVA GREENAURIEL SCHMIDTJUSTIN THEROUXLEIGH LEZARKVICTOR DEMARCHELIER STEFANO PILATILEO DI CAPRIOCHARLOTTE CASIRAGHIALEX DELLALDAVID LAURENCARINE ROITFELDANTOINE ARNAULTANDRE BALAZSDELPHINE ARNAULTLAPO ELKANNJULIAN SCHNABELPHILIPPE STARCKANDRE SARAIVAMARC JACOBSNICOLAS GHESQUIERESSAM KELLERTHIERRY COSTESMARC NEWSONSOPHIE CALLESEAN LENNONVANESSA TRAINA VLADIMIR RESTOIN-ROITFELDCAMILLA AL FAYEDCHARLOTTE DE LA FALAISEANDREA CASIEVA HERZIGOVAEUGENIA NIARCHOSOLYMPIA SCARRYCARINE ROITFELDGIAMBATTISTA VALLIHEDI SLIMANEJESSICA STAM MARY KATE OLSEN JULIETTE LEWIS MENA SUVARI ANDREA CASIRAGHI LILY DONALDSON JULIA RESTOIN- ROITFELD CHRISTOPHER BAILEY KATE MOSSISABELI FONTANALIV TAYLORKATE HUDSONMISCHA BARTONSAM RILEYJUSTIN TIMBERLAKEJOHNNY DEPPRICARDO TISCILARA STONEALEXANDER WANGRENZO ROSSOMICHAEL STIPELAUREN SANTO DOMINGOTERR RICHARDON DEREK BLASBERGALEX CALDERWOOD ACEMARGHERITA MISSONILEO FITZPATRICK DREE HEMINGWAY JAMES LIMA, DIRECTORNOOR FARES (N.OOR)BIANCA BRANDOLINI D’ADDAREBECCA DE RAVENELLADY ELOISE ANSONTHE HONORABLE MARY OLIVIA CHARTERISGABRIELECORTO MOLTEDOALICE BAMFORD